50% customer scoring
Technologies will be assessed based on:
Fit for purpose
Ease of use
Customer service
Value for money
Onboarding
Integration
Innovation
Overall satisfaction
The Marketing Technology Awards 2020
May 2020 | The Tribeca Rooftop, New York | 6pm - 12am
Cocktail/formal attire
ABOUT
ClickZ and Search Engine Watch are two of the oldest, largest and most trusted communities of digital marketers in the world today. Each month over 1.2 million marketers engage with their content across the globe.
Marketing technology is playing an increasingly important role as businesses navigate the complex digital landscape.
The rules continue to be re-written and companies not investing in the right technologies—or perhaps more importantly investing in the wrong ones—are failing to meet customers expectations and are quickly falling to the wayside.
Gartner estimates that in 2018, marketers are spending 29% of their marketing budget (up from 22% in 2017) on marketing technology. However, choosing the right combination from the increasingly expanding landscape (now close to 7,000) is getting harder. This is exacerbated by other technology pressures across the business with Mary Meeker's latest estimates putting the total number of technologies (cloud based Apps) used by enterprises at more than 1,000.
The aim of these awards is to sift through the murky waters of marketing technology to celebrate these technologies, the use of them in the 'real world' and the people that make it all happen!
The 'Technology Categories' will be 50% scored/voted for by our readers and their customers and 50% scored/voted for by our expert judging panel. The 'Use of Technologies' and 'People' categories will be 100% voted for by our judges.
Finalists will be announced and invited to an awards ceremony in New York on March 21.
The awards are free to enter.
~ Agenda ~
6.00pm: Registration and arrival
6.00pm - 7:20pm: Cocktail hour and appetizers
7:20pm: Introduction by Scott Brinker & Dinner
8:15pm - 10:15pm: Awards presented
10:15pm: Drinks
~
50% judging panel
Entries reviewed by the world's leading minds in Marketing Technology
2019 panel:
TIMELINE
From TBC
SUBMIT INTEREST & GET INFO
No charge
Submit your interest in the various categories spanning Technologies, Use of Technologies and People and receive an advanced look at the entry criteria and submission form.
TBC
GET LISTED &
SUBMIT ENTRIES
No charge
Submit your entry to be listed in the reader/customer survey. You will also need to submit additional information to be reviewed by the judging panel. All submissions (as long as they are relevant to the category) will be considered for voting and judging.
TBC
CUSTOMER VOTING & SCORING
No charge
Open to all, customers will anonymously rate the technologies on a scale of 1-10 across 8 core areas. All submissions must be authenticated with a valid business email address. Scores will be aggregated and account for 50% of the total score in most categories.
TBC
JUDGING
Our panel of experts will judge all supporting information provided by entZodiacs as well as review and authenticate all user scores. Judges scores will account for the other 50% of the total scores in most categories.
TBC
FINALISTS ANNOUNCED
Table & finalist packages available
Finalists will be announced and invited to an exclusive awards ceremony to be held on March 21, 2019 in New York.
TBC
WINNERS
Winners packages available
Winners will be annoucned at an exclusive awards ceremony in New York.
